Archive for the “Uncategorized” category

Reputation Risk Management – Avoiding the Two Billion Dollar Deficit

by blewis on April 13, 2012

(Based on whitepaper written for ImageGUARD™ from The Gibraltar Group) Behind the visible attributes of every product and service sold in our economy is an invisible value. It’s reputation, and it can simultaneously be the hardest value to acquire and (…)

Read the rest of this entry »

Clean TEAM Initiative: Alon Brands Recognizes Engagement

by LPR on February 10, 2012

While one of the big buzz words was “sustainability” in 2011, this year already appears to be the year of engagement… with peers, co-workers, customers and others. From creating desires to visit a FINA/7-Eleven convenience store to extending the customer (…)

Read the rest of this entry »